Fads are objects or activities that are popular with a group of people over a short period of time. Fashions are a related phenomenon and are defined as objects or activities that become popular within larger groups over longer periods of time. Fashions are also known as trends.

• HYPER COLOR Garments– Hypercolor was a very fun and interesting FAD in the history of trends experienced in America and the world. Around 1991, the hyper color trend got really famous and attracted the youth and kids during that time. In hyper-color garments, a wearer’s body temperature changed the color of the garments. It wasn’t just sweating. If someone placed their hand on the shirt, they would leave a handprint that looked almost irradiated. Hugs would deposit lines of color across backs. Even breathing on the fabric caused it to change color. It was interactive “mood” clothing, and for a brief period of time in 1991, it was one of the hottest trends in apparel. But hyper color came with a huge price. The sales were so high that after a while manufacturers were running out of dye and a lot of cottons were getting used up in making these garments. And soon enough people got over the hyper-color jazz before it could even become a trend.

• Chunky Sandals – Towering shoes, so high they threaten to break an ankle, are closely associated with the late ‘90s when Spice World was still a box office boon. Platforms, whether they are bejeweled sandals or perspex boots, actually go back a lot further. It was only a matter of time for the stacked sole to evolve, eventually joining forces with the flip flop. Though one could argue that they’re actually inspired by Japanese geta sandals, platform flip flops, the kind with the rubber soles, were first seen in American high fashion around 1996 when Amber Valletta strutted down the catwalk in a white pair for Isaac Mizrahi’s 1997 Spring/Summer show. The style would be worn by Gwen Stefani in 1998 at the MTV Video Music Awards, complementing her baby blue hair, matching fuzzy bikini top, and black skirt/pants combo on the red carpet. But soon the trend faded away as people moved on to new and more slick-looking shoes, heels.

• Puffball skirts Trend – Puffball skirts are volumized by gathering the material at the hem and sewing it back to the top, creating a ‘puffball’ look, hence the name. Puffball skirts were all the rage in the 1980s, and when the trend was briefly revived and became a fad in our memories and fashion timelines.

Organza; Thanks to its ethereal quality, organza is material that always feels a little glamorous. It’s been spotted in the collections but will likely continue to pop up in the coming months across other brands and price points. Plus, as already seen on social media, the style can be imagined in multiple ways: Try a sweet route in pastel hues or opt for a daring look by playing up the material’s sheer quality as its staying here for a short period of time.

Egg-shaped Handbags: Egg-in-a-hole bags are the new bag trend during spring and summer and last through fall 2020 as well. This new bag shape looked exactly as it sounds—like your bag has an egg-shaped hole cut out of the middle of it. This negative space is used as the handle in all cases, but the overall styles that we’ve seen so far are quite different. it was quite popular and loved by all but unfortunately didn’t lasted long.

Fringes: Fringe is a hard-not-to-love kind of trend because, obviously, it’s a lot of fun to wear. Better yet, it’s extremely accessible and can be interpreted in myriad ways, as evidenced by the brands and early adopters who have been wearing it. Still, feeling Western-inspired? Looking for something subtle and beachy? Want fringe that’ll compliment your dance moves? There’s something for everyone but not for too long.

Naked dress–They really took on a new level of popularity in the 2010s.
Rihanna wore a glittery transparent slip to the CFDA awards in 2014, Beyonce took on the trend at the Met Gala in 2015, and Kendall Jenner tried it out at the 2017 Met Gala, just to name a few moments. It’s likely not a trend that’s going anywhere any time soon, but it will always define this decade in particular.

Athleisure–athletic” and “leisure,” refer to athletic apparel which people can wear in non-athletic settings. Athleisure became widespread in 2016 when key influencers Beyoncé and Rihanna introduced athleisure to the mainstream, with the help, respectively, of Puma and Topshop, using Instagram as a runway to commercial success. Today, in 2020, Beyoncé’s athleisure brand Ivy Park is one of the most followed brands of its category on Instagram, accompanied by other influencer and celebrity-backed brands.

Millenial Pink–But this colour has spread its wings in almost all the major sectors like food, fashion, accessories even the interior world. There is no particular shade of pink that can be dubbed as millennial pink, different shades of the colour – from baby pink, rose quartz to peach salmon comes under the tag.
This colour had a huge impact over these ten years, it ruled over Instagram with dozens of pictures of buildings and manicures, restaurants and furniture to the catwalks of Gucci, Valentino, Fendi and Fenty over many seasons.

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