Have you guys ever saw of how people behave, think and feel, that’s psychology. a person is not what has happened to him but what they choose to be. Fashion psychology, as defined, is the “study and treatment of how color, image, style, and beauty affects human behavior while addressing cultural norms and cultural sensitivities.” it is believed the field is especially relevant today, as consumers are increasingly critical of the fashion industry.

Trends chasing is often motivated from a desire to fit in, feel current, and mask insecurities. These ever-changing fashion dictates never allow for a concrete identification of your look, your preference, and ultimately the message you want to put forth in the world.

We were asked to create a fashion psychological board describing our personality.

So if we look at the above board we can see that the person loves art, travel, vintage and abstract things.. similarly fashion psychology helps in finding the customers wants and needs, likes dislikes and behaviors.

Thank you, See you soon…