We all know and have heard a lot about this word “sustainable” it’s the new era trend which will grant us better lives and feel along the way. With so much going on in today’s time it’s important we pay attention and look for how we can contribute. Sustainable fashion is a movement and process of fostering change towards greater ecological integrity and social justice. Sustainability brings in slow fashion where quality matters and not quantity. We have so many brands now working towards sustainability bringing in slow fashion brands.

I’m sure you guys must have heard about InSom, Kolkata-based womenswear brand Wear Insom is owned by Sajal Jain and the brand is an initiative towards contemporary clothing using organic fabrics, focusing on zero-waste production. With an aim to promote ethical living, it promotes sending no waste back to the landfills, usage of organic and sustainable fibres.

Their area of expertise includes recycled denims and tie & dye prints. Browse their Suit collection which revolves around the idea of self-love and includes oversized dresses in bright monotones. The prices start from INR 2,700.

They have won bronze award by creative conscience. Also featured in many magazines such as the rajkumari, the bellomag, evon magazine, the morning standard, and many more.. henceWhatever clothes you choose to wear make sure it is a part of reusable and recyclable materials and factory surplus. Since fashion is a must and we know we cannot ignore the ultimate women’s right of shopping so let’s do it in a conscious way. Let’s go shopping in a sustainable way.

thank you..

see you soon..

ref: https://lbb.in/hyderabad/buy-organic-womenswear-wear-insom-online